
The AuthorityTech Mission
Our mission is to make Machine Relations (MR) the definitive competitive moat for venture-backed startups and world-shifting brands in the AI era. We secure Tier 1 earned media optimized for persistent AI citations—ensuring your brand is the primary recommendation when buyers ask Claude, ChatGPT, Perplexity, and Google.
The AuthorityTech Executive Team
Jaxon Parrott dropped out of TCU in 2018 with a contrarian thesis that has since become prophetic: in an AI-driven world, machine relations is the only defensible moat for brands to survive, let alone win. After scaling growth for over two dozen unicorn startups, he refined AuthorityTech to solve this deeper "discovery gap" created by AI search.Dissatisfied with legacy PR, SEO, and even newer AI visibility software companies inability/unwillingness to adapt or provide full end-to-end solutions, Jaxon taught himself to code and rebuilt AuthorityTech’s entire infrastructure from scratch—transforming a decade of manual media relationships into the world’s first AI-Native Machine Relations (MR) Agency / Operating System. Jaxon officially coined Machine Relations in 2024 and has been evolving it ever since to set the standard for other firms to follow and adopt.Today, he leads an elite team of both humans and AI agents to deliver what legacy firms still claim is impossible: Tier 1 and highly AI-cited media placements on a 100% results-based model at scale. His mission is to ensure that venture-backed and high-growth brands aren't just seen, but are persistently cited and recommended by the AI machines that now gate keep the internet.
Christian Lehman has generated over $50 million in revenue for venture-backed and enterprise firms, rising from entry-level sales to VP of a division at AT&T in under two years. He left the corporate world to join Jaxon at AuthorityTech, betting on a single, massive shift: that the convergence of PR and AI visibility would create a new category of discoverability.As Chief Growth Officer, Christian leads growth, revenue, client acquisition, and go-to-market execution for AuthorityTech. While traditional marketers and PR specialists chase vanity metrics, Christian focuses on the compounding advantage of "Machine Discovery"—transforming guaranteed media placements into persistent authority that AI machines can verify, understand, and ultimately cite and recommend.By mastering how AI, branding, persuasion, and brand perception intersect, he ensures that AuthorityTech’s clients aren't just mentioned in the media that matters, but are represented such that they become the primary recommendation when buyers ask AI who to trust. His operational applications of MR proves that in the age of AI search, earned media is no longer optional—it's the only way to remain impossible to ignore.
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